The level of Internet traffic is a function of the local infrastructure. In countries with good infrastructure, for example within the EU or in North America, about 70% of the population make at least one search query a month over the Internet.
The research firm Jupiter Research estimates that 85% of global data traffic emerges through queries via the search engines.
In China there are more than 1 billion mobile phone contracts as of 2014, with about 144 million users having access to 3G. As a result, China has become a huge market for all things related to the Internet.
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