Search Engine and Social Media Ranking Factors
A well-designed website helps enhancing your online identity. The phrase “You never get a second chance of making a first impression”, applies to your online presence as well.
For this reason, for example, Social Media strategists and marketers preach that your social media profiles should feature nice pictures and detailed information.
As it relates to websites, there are a number of factors that enhance the online visibility of anyone´s site. Google is said to incorporate around 200 different factors.
Being visible means getting found quickly for a particular search term – either with search engines or social media platforms.
So what are the factors? Design and structure of a site remain important. Sites that are appealing and easily navigated through are more likely to get more traffic.
Google (and other search engines) recognize the of appeal sites by measuring visitors´ behavior, as one of these factors. The longer a visitor stays on a site, the more appealing the site is to him or her.
However, design is not everything. In order to obtain a top ranking - that is a good position for a specific search term - there are many other factors to consider. Knowing these
factors and applying them to your site properly, is what drives traffic to a site.
Traffic statistics confirm that website traffic is strongly determined by a good position. Over 90% of all traffic goes into the first 5 results for s search query.
This almost translates into a “the Winner takes it all” situation or competition.
Sites that rank well win. “Optimizing” sites, including social media accounts, is therefore enormously important for a top online presence.
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