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Search Engine Marketing - SEM and SEO
How a website is ranked with search engines such as Google, Yahoo and Bing depends on more 100 important factors. The exact composition is a closely held secret.
Search Engine Optimization (SEO) is the intended structural and visual design of a website in order for the site to be ranked well with search engines. That means, if a people service the Internet and search for a specific term, the optimized site should rank ahead of others. Search Engine Marketing (SEM) is a marketing campaign for a website with search engines. Optimizing a site is not sufficient to be ranked with engines, one has to make sure people can find the site and promote it to the engines.A good ranking with the search engines carries a whole range of benefits:
- More traffic to a website - moreover, the visitors already have an interest in the subject relating to the content of the site.
- Long-term effects - a well-optimized site can stay on top of the search engines for a long time or forever.
- Improvement of the Corporate Identity respectively the credibility of a website project.
- Cost-efficient
Within a short period of time, we can determine how quickly a site can be optimized and ranked well with the search engines.
Unless you compete with Coca Cola for Soft drinks or Porsche for sports vehicles, improving the visibility of a site usually possible.