Social and Technology Trends

The evolution of computer technology and consumer behavior relating to the purchases of IT products is closely related. A reduction in pricing for mobile devices has led to increased popularity of these goods in recent years. The improved Internet broadband structure around the globe has accelerated this trend. Following trends in technology and consumer good behavior also helps the marketing effort, as marketing campaigns should be adjusted to consumer behavior.

• Top Trend 2014 - "Image Sharing" (see chart to the left)
• Mobile Devices -20 % sales increase in 2014 (global)
• Tablets - 50% sales increase in 2014 (global)
• Mobile Data Transfer - plus 80% in2014 (global)
• More than 300 million smartphones produced each quarter (2014)