In the world of search engine optimization and online marketing, the term ranking relates to the position any given website has for a specific keyword. in discussions on the Internet , another frequently used term for checking the web position is SERP, which stands for Search Engine Results Page. When website operators discuss ranking and web position (identical meaning), they therefore mean these results of search queries.
As we have pointed out in other sections on the site, the ranking is the key factor for “getting found” on the Net. Monitoring the weekly and monthly changes for search terms with respect to a particular website tells you if you are on the right track with your search engine marketing strategy.
Generally, speaking, your position on the Web is only as good as your competition allows it to be. Consequently, is more difficult to perform well in a highly competitive business segment than in a field with low competition. HOw well you rank with Google depends on so called "Ranking Factors"
As mobile traffic (number of website visitors coming from mobile devices) has exceeded desktop traffic, website operators should put an increasing emphasis on the performance of their site on mobile devices (mobile friendliness). If this is not made a high priority, one can lose out on a lot of visitors and therefore business. Take, for example, the world of online shopping. More than 50% sales in consumer products nowadays run through mobile devices - so if your site is not mobile friendly, you will lose “conversion rates” and - as result – get less sales.
The page load speed of your website is a ranking factor with Google, but it is not as important as some online marketers suggest. If the pages on your site load reasonable fast, Google will not downgrade your site with its algorithm. Nevertheless, visitors to your site are less patient or easy going. Studies by online shopping giant Amazon and online experts suggest, that 1-2 seconds more or less in page load speed makes a huge difference with conversion rates.
Can small sites and businesses compete with larger ones? That is one of the most frequently asked questions website operators have. The answer is: Yes, but only with the right strategy and not without a substantial amount of work. And, in the end, it really depends on what your competition has done and how strong your competitors` sites are. One key aspect is to build up reputation and authority in your niche. Over time, people then recognize that you are an authority for particular product or service. If what you offer is not genuine, people will also recognize this and stop visiting your site. So building valuable content saves, in the end, a lot of time and energy - “It's easier to be real than fake being real!” is one of the secrets of successful online marketing. There no shortcuts to good and genuine work on your website. Maybe this was different in the past, but today Google has developed its algorithm in a way that makes it very difficult to be successful without following its rules. In addition to the above-mentioned ranking factors, there are some other 200 factors to consider.
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